How the Empathy Approach can improve your
people management, sales and profits

The Empathy Approach is an easy-to-learn system for understanding ‘what makes people tick’. Your managers can use it to get the best out of their teams – and your sales force can use it to win more business.

It will help you and your colleagues to:

  • Quickly form rapport with people
    (even the challenging ones!)
  • Communicate with team members and customers
    more effectively
  • Achieve better results

There are seven desires which account for most of our emotional decisions. If we know which particular desires are strong in a person, then we can begin to predict how they will react in a given situation.

If we can predict how someone will react, or what decisions they will take, then we can manage them, or sell to them, more effectively. This is because we can adopt the best communication strategy for that person.

With the Empathy Approach, you do not need to give a person a questionnaire to discover their personality profile. You simply observe their behaviour and environment - and listen to what they say and how they say it. Sometimes you can instantly spot two or more strong desires. These desires relate to the seven styles of temperament, which are:

Style Dominant Desire
Mover Desire to communicate
Double-checker Desire for security
Artist Desire to create
Politician Desire to win
Engineer Desire to complete projects
Hustler Desire for material success
Normal Desire for social approval

Typically adults will have between two and four of these styles as dominant. So, for example, Sir Richard Branson is likely to have Artist, Mover, Hustler and Politician as dominant styles. But not everyone will have four styles as dominant - for example, Isambard Kingdom Brunel - builder of the Great Western Railway, the SS Great Britain and the Bristol Suspension Bridge - probably had Politician and Engineer as dominant styles - this would have given him the drive to complete some incredibly inspired projects.

Our clients tell us that they really enjoy learning how these styles work (both in themselves and their colleagues!). In a remarkably short time, they can spot dominant Empathy styles in other people.

They then typically experience a significant leap forward in their people skills.

Why not look at our range of Empathy Programmes to see where you could benefit from the Empathy Approach, or read our Using Empathy in Training article (PDF file 2.46mb) .

Want to know your style? Then click here


Would you like to find out more?
If that’s a “Yes”, call us for an informal discussion on 08700 115 600 or send an email.

Call us for an informal discussion on 08700 115 600 or send an email

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PeopleTrack, Communications House, 12 Craufurd Rise
Maidenhead, Berkshire, SL6 7LS

Tel: 08700 115 600 Email: info@peopletrack.co.uk

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